With the gracious permission of our clients, I'm able to share with you some of the assets and animation I created for Niles and I's efforts towards the creation of their recent introduction ad. Above are the series of puppets and a couple of props I made - both puppets of Maxx, the mascot for the app, were fully jointed and animatable, rigged by Niles in After Effects.
Here is the series of rough pencil tests I created for the ad. We made the decision early on to hand-animate Maxx'a facial expressions traditionally as opposed to puppeting features around in After Effects. In the long run, this brought an extra level of personality and fun to the spot.-Mel